Editorial
Rather than presenting an idealised version of home, the imagery embraced its imperfections. Laundry left waiting. Design objects collected over time. Rooms that felt occupied rather than staged. The result was an editorial that balanced style with subtle storytelling, allowing fashion to exist within moments that felt recognisable and real.
Role
Campaign Development - Creative Oversight - Art Direction - Casting Direction - Location Scouting
From concept to execution, I led the development of the editorial, shaping its narrative, art direction and more.
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