Campaign
Across photography and film, natural light became both the subject and the storyteller. Honest moments, thoughtful spaces and a considered visual language created a lifestyle-led expression of the VELUX brand, connecting its products to the feeling of everyday life at home.
Impact
The campaign brought a more emotional and lifestyle-led expression of VELUX to audiences across the UK, Germany, Denmark and Sweden through digital paid media. In the UK, the campaign was further extended through television and taxi TV advertising, carrying the same visual language across both digital and broadcast formats.
Role
Campaign Development - Creative Oversight - Art Direction
From concept to execution, I led the development of the campaign, defining its creative direction, visual language and storytelling across photography and film. I guided the work from initial concept through production, ensuring a cohesive expression across every touchpoint.
Photography by Rasmus Weng Karlsen, Film by Oliver Knauer, Art direction by Ruben Hughes, Styling by Kristine Halken, Set design by Mikkel Kure, Hair & make up by Line Bille, Photo assistance by Santiago Delavega, Production & casting by Sumo Brothers, Retouch by Werkstette
Behind the scenes
Left to right: 1) Andrea, one of the campaign cast, being photographed. 2) Set design on Day 3 with shoe designer Yvonne. 3) Videographer Oliver capturing the opening scene of the campaign film. 4–6) Behind-the-scenes moments from across the three-day shoot.
