Ruben Hughes is a creative lead based in Copenhagen.
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Palazzo Daniele, a Member of Design Hotels

An exploration of southern Italy through light, texture and time.

Palazzo Daniele is a study in contrast. Historic architecture meets contemporary restraint. Grandeur meets stillness.

Created in partnership with Design Hotels, the series captured the atmosphere of the property through its spaces, produce and surroundings. Focusing less on hospitality and more on a sense of place.

 

Series

Shot across Palazzo Daniele and the surrounding landscape of Gagliano del Capo, the series documented the details that define the experience: quiet interiors, local ingredients and moments of stillness that reveal the character of the destination.

Impact

Created for Design Hotels, the series positioned Palazzo Daniele through an intimate, editorial perspective, connecting the character of the property with the wider landscape and culture of southern Puglia. The imagery supported the hotel’s international storytelling as part of the Design Hotels portfolio, presenting the destination through a more personal and atmospheric lens.

Role

Art Direction - Location Scouting - Photography

From concept to execution, I led the visual development of the project, shaping its art direction, photographic language and final presentation.