Campaign
Shot through intimate interactions between mother and child, the campaign balanced warmth and softness with LIEWOOD's distinctly Scandinavian aesthetic. Honest moments and natural product integration created a visual narrative that’s both aspirational and relatable.
Role
Campaign Development - Creative Oversight - Art Direction - Casting Direction - Location Scouting
From concept to execution, I led the development of the campaign, shaping the creative direction, visual language and storytelling across all touchpoints.
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