Flowers, reimagined.
Created for Magasin Flowers, the series explored flowers beyond their traditional role as gifts and decorative objects. Inspired by colour, form and composition, the work positioned floral arrangements as works of art in their own right.
Through a series of expressive still lifes, the campaign transformed everyday bouquets into sculptural compositions, celebrating the beauty found in shape, texture and colour.
Developed for Magasin Flowers’ retail locations across Copenhagen, the imagery was created to capture attention in high-traffic environments, from the department store entrance to Kongens Nytorv metro station. Alongside large-scale displays, the images were adapted into a collection of seasonal cards available for purchase throughout the holiday period.
The campaign extended Magasin Flowers’ visual presence beyond the retail environment and into the wider city. Through prominent placements at Magasin and Kongens Nytorv metro station, alongside a seasonal card collection sold in-store, the work created multiple points of interaction with the brand throughout the holiday period.
Art Direction - Photography
From concept to execution, I led the creative development of the project, defining its art direction, photographic approach and final presentation. I shaped the imagery to work across both large-scale public placements and smaller printed formats, ensuring a consistent expression across each application.
