Ruben Hughes is a Creative Director based in Copenhagen.

Ruben Hughes is a Creative Director based in Copenhagen.

Storm

A study in style, context and the character of the city.

Created for Storm Copenhagen, the series explored the space between editorial storytelling and retail communication. Designed to highlight new arrivals, the work approached fashion less as product and more as part of the city's visual culture.

Photographed throughout Copenhagen, pieces from brands including Lemaire, Raf Simons and Marni were placed within familiar streets and overlooked corners. From concept to execution, I led the development of the project, defining its concept, art direction and photography.

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All Liewood Essentials Palazzo Daniele, a Member of Design Hotels MUJI ORRIS ILLUM, New In Scandinavia & The World VELUX Moments A.P.C. Magasin Flowers Beauty by ILLUM VELUX, The Cube Bang & Olfusen Men's Fashion by ILLUM Storm TISE Lenus

Liewood Essentials Palazzo Daniele, a Member of Design Hotels MUJI ORRIS ILLUM, New In Scandinavia & The World VELUX Moments A.P.C. Magasin Flowers Beauty by ILLUM VELUX, The Cube Bang & Olfusen Men's Fashion by ILLUM Storm TISE Lenus