Campaign
Developed in partnership with a local photographer, the campaign captured Bang & Olufsen products across a series of carefully selected locations throughout Japan. Traditional architecture, contemporary interiors and everyday spaces provided the backdrop for a visual narrative rooted in place, atmosphere and culture. The result was a campaign that introduced the brand through a distinctly local lens while remaining true to Bang & Olufsen's identity.
Role
Campaign Development - Creative Oversight - Art Direction
From concept to execution, I led the development of the campaign, shaping its creative direction, and storytelling approach.
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