Campaign
Created for the second largest MUJI store in Europe, the campaign marked only the second time the brand commissioned creative outside of its in-house team.
Featured across retail, out-of-home, print and digital channels, the launch generated significant public interest, with queues wrapping around the department store on opening day.
Role
Campaign Development - Creative Oversight - Art Direction
From concept to execution, I led the development of the campaign, shaping its creative direction, visual language and rollout across channels.
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Photography by Jonas Bie, Art Direction by Ruben Hughes, Styling by Maya Soul Paustian, Make Up by Lou Ditlevsen, Hair by Mads Foldager Nissen, Casting & Production by Simone Drost, Retouch by Post Studio
