Campaign
Following the success of the first LIEWOOD x Zalando collaboration, the second campaign expanded the story across photography and film. Children were encouraged to explore, play and share what they loved most about school, allowing genuine moments to shape the narrative. Shot entirely on 120 film, the imagery embraced spontaneity and warmth, creating a honest expression of the collection.
Role
Creative Direction - Concept Development - Art Direction
From concept to execution, I led the creative development of the campaign, shaping its idea, visual direction and storytelling across photography and film.
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