Campaign
Following the first LIEWOOD x Zalando collaboration, the second campaign expanded the world across photography and film for the collection’s European e-commerce launch. Children were invited to explore, play and talk about what they loved most about school, allowing spontaneous moments to shape the narrative. Shot entirely on 120 film, the imagery brought warmth and tactility to the campaign while creating a playful, human expression of the collection.
Impact
Little Sprouts launched exclusively through LIEWOOD and Zalando, bringing the second collaboration between the two brands to families across Europe. The campaign formed the visual world around the launch, with photography and film used across digital, social and e-commerce touchpoints and wider launch communications.
Role
Creative Direction - Concept Development - Art Direction
I led the creative development from concept through execution, defining the campaign idea, visual world and storytelling across photography and film, and overseeing how the creative translated across the wider launch.
