Installation
Located in the heart of London's Southbank, The Cube brought together architecture, sound and technology to create an immersive pavilion that appealed to a new generation of design-conscious audiences. Developed in collaboration with Henning Larsen Architects, Bang & Olufsen, AKQA and musician Kasper Bjørke, the experience combined a physical installation, spatial soundscape and digital interaction to reframe how people think about VELUX. Over 2,000 visitors experienced the space during London Design Festival, with the project featured in Wallpaper* and international design media.
Role
Creative Direction - Experience Concept - Art Direction - Partnership Development - Creative Oversight
From concept to execution, I led the creative development of the experience, shaping the original idea and bringing together collaborators across architecture, sound, technology and design to realise the project.
