Ruben Hughes is a Creative Director based in Copenhagen.
ORRIS16W.jpg

ORRIS

More than a product. An object of intention.

Created for ORRIS, this series explored how a functional everyday item can exist beyond utility. Rather than focusing on product use, the work positioned ORRIS within a more elevated and considered visual world.

Drawing inspiration from art, form and materiality, the imagery presented each product as an object to be admired as much as used. Supporting ORRIS' positioning within the premium self-care category while reinforcing the brand's refined and sensory-led identity.

 

Series

Through sculptural compositions, considered perspectives and a restrained visual language, the series shifted attention from function to form. The result was a collection of images that felt closer to still-life studies than traditional product photography.

Role

Creative Direction - Art Direction - Photography

From concept to execution, I led the creative development of the project, shaping its art direction, photographic language and final presentation.