Parisian essentials. Copenhagen perspective.
To celebrate the opening of A.P.C.'s new boutique in Copenhagen, we developed a still life campaign exploring the connection between the brand's understated aesthetic and the character of the city itself.
Photographed throughout Copenhagen, the series placed A.P.C.'s timeless pieces within the urban landscape, creating a dialogue between object and environment.
Rather than traditional fashion imagery, the campaign focused on the product as an object. Carefully composed still lifes highlighted timeless nature of each piece, while grounding the work within the everyday rhythm of the city. The result felt both distinctly A.P.C. and naturally at home in Copenhagen.
Art Direction - Location Scouting - Photography
From concept to execution, I led the creative development of the project, shaping its art direction, photographic approach and final presentation.
