Campaign
Rather than relying on traditional fashion imagery, the campaign approached each product as an object in its own right. Carefully composed still lifes highlighted the timeless quality of the pieces, while placing them within the everyday rhythm of Copenhagen. The result felt distinctly A.P.C. while remaining naturally rooted in the city.
Impact
The campaign translated A.P.C.’s understated visual identity into a distinctly Copenhagen context. By combining product-focused still life with recognizable elements of the city, the work created a locally relevant expression while preserving the restraint and simplicity central to the brand.
Role
Art Direction - Location Scouting - Photography
From concept to execution, I led the creative development of the project, defining its art direction, photographic approach and location strategy. I shaped the series from initial concept through final presentation, ensuring each image balanced product, place and brand identity.
