Campaign
Rather than traditional fashion imagery, the campaign focused on the product as an object. Carefully composed still lifes highlighted timeless nature of each piece, while grounding the work within the everyday rhythm of the city. The result felt both distinctly A.P.C. and naturally at home in Copenhagen.
Role
Art Direction - Location Scouting - Photography
From concept to execution, I led the creative development of the project, shaping its art direction, photographic approach and final presentation.
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