Campaign
Developed to bring attention to ILLUM Beauty Hall's extensive selection of luxury beauty brands and in-store services, the campaign introduced a more modern beauty perspective. One that reflected changing consumer attitudes while remaining firmly positioned within the premium category. The work was seen across digital advertising, retail and the ILLUM Key loyalty programme.
Role
Campaign Development - Art Direction - Creative Oversight
From concept to execution, I led the development of the campaign, defining its creative direction, visual language and rollout across channels.
Photography by Linus Morales, Art Direction by Ruben Hughes, Film by Ola Helsmo Krondahl, Sound by Karl Sandrock, Hair & make up by Marianne Jensen (Film), Hair by Ayoe Nissen (Photo), Make up by Marie Dausell (Photo & Film), Styling by Pernilla Löfberg, Casting by Olivia Danielsson