Ruben Hughes
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Son of a Tailor

Son of a Tailor is a modern clothing company built on the principles of expert craftsmanship, simple Danish design, sustainable production methods and the simple but ambitious aspiration to make the best T-shirt in the world. In partnership with Son of a Tailor, I was briefed to create short films and images that would support the release of the Pique Polo & Shortsleeve T-Shirt.

SON OF A TAILOR

 

Video & Photography

Son of a Tailor is a modern clothing company built on the principles of expert craftsmanship, simple Danish design, sustainable production methods and the simple but ambitious aspiration to make the best T-shirt in the world. In partnership with Son of a Tailor, I was briefed to create short films and images that would support the release of the Pique Polo & Shortsleeve T-Shirt.

 

Featuring furniture designer Frederik Alexander Werner of Norm Architects.

Morten Nordstrøm, Videographer
Ruben Hughes, Photographer & Video Director
Frederik Alexander Werner, Furniture Designer/ Subject

Featuring concept and design manager Jakob Kristoffersen of Bang & Olufsen.

Morten Nordstrøm, Videographer
Ruben Hughes, Photographer & Video Director
Jakob Kristoffersen, Concept & Design Manager/ Subject