Ruben Hughes is a creative director based in Copenhagen.
Drawing on a perspective shaped between New York and Copenhagen, he develops brand ideas, campaigns and visual worlds people connect with. His work combines strategy, storytelling and visual direction across luxury, lifestyle, retail and design-led brands.
Over the past 14 years, he has collaborated with Design Hotels, Squarespace, MUJI, Bang & Olufsen, Audo House, A.P.C., ILLUM and more.