SON OF A TAILOR / CONTENT & BRAND MANAGER (November 2018 - present)
• Developing brand campaigns aligned with the company's marketing plan and strategic goals.
• Creating and managing an editorial calendar to ensure regular content updates on the web, email, and social media channels throughout the year.
• Pitching, initiating and managing partnerships alongside the product roadmap.
• Collaborating with teams in brand, marketing, product, customer service and external creatives to plan and develop content, including copywriting, video and imagery.
• Working cross-functionality with internal teams to ensure consistency in all brand communication.
• Managing, producing and executing in-house photo shoots for brand campaigns.
• Overseeing the social media/ influencer strategy and implementation of content on Instagram.
BANG & OLUFSEN / CONSULTING GLOBAL SOME MANAGER (July 2018 - November 2018)
•Writing and managing the monthly content calendar, ensuring content delivers consumer engagement, fits brand filters, aligns with cross-department needs and supports marketing goals.
•Growing the social presence through all established and emerging channels.
•Managing channels: Instagram, Twitter, Facebook, Pinterest, Youtube and LinkedIn. Working with teams in France, Germany and Japan to ensure consistently in regional and global messaging.
•Syncing with the customer operations team to ensure highly responsive community management.
•Briefing and managing content producers in Bang & Olufsen's key trend cities.
MENU / CONTENT MANAGER (November 2017 - June 2018)
•Developing a content strategy aligned with the company's marketing plan and strategic goals.
•Creating and managing an editorial calendar to ensure regular content updates on the web, email, and social media channels throughout the year.
•Collaborating with teams in marketing, design, product development and external creatives to plan and develop content, including copywriting; imagery; and layout.
•Editing, proofreading and improving content to ensure brand consistency.
•Managing, producing and executing in-house photo campaigns for brochures, brand catalogues, press material and special events.
•Working cross-functionality with internal teams to ensure content is consistent with brand and sales objectives, strategy, and the product pipeline.
•Partnering with the sales team to develop internal and external product training videos.
•The first international employee hired by the brand.
SQUARESPACE / SOCIAL CONTENT LEAD (October 2015 - October 2017)
•Developed and managed the creative content calendar in alignment with the social strategy.
•Grew the social presence through all established and emerging channels.
•Managed channels: Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, and Google +.
•Increased social community on Instagram (16K to 90K), Facebook (118K to 250K), Twitter (136K to 147K) & Pinterest (1K to 18K)
•Tracked and analysed performance metrics through weekly, monthly and quarterly reports.
•Created and managed influencer campaigns from start to finish.
•Worked cross-functionality with internal teams to ensure content is consistent with brand objectives, strategy, and the product roadmap.
•Synced with the customer operations team to ensure best-in-class community management.
•Photographed, edited and curated content for all social channels.
•Brand marketing winner of an Emmy Award (Outstanding Commercial Honor: 2017), 4 Webby Awards (2 Web Services & Applications: 2017, 1 Scripted (Branded): 2017, and 1 Web: Web Services & Applications: 2016), Clio Award (Commercials), and Cannes Lions (4 Silver, 1 Bronze, and 9 Shortlists)
GAP INC. / GLOBAL COMMUNITY MANAGER (October 2012 - September 2015)
•Owned the global social strategy from start to finish. Tracking and analysing performance metrics through weekly reviews.
•Wrote and managed the weekly calendar, ensuring content delivers consumer engagement, fits brand filters, aligns with cross-department needs and supports business goals.
•Managed channels: Instagram, Twitter, Facebook, Tumblr, Pinterest, Youtube and Styld-by.com. Worked with Gap regional teams to ensure consistently in global messaging.
•Increased social community on Instagram (34K to 950K), Facebook (2.7M to 7M), Twitter (165K to 630K), Tumblr (0 to 140K) & Pinterest (15K to 100K)
•Managed crisis communication about Gap and its sub-brands by working closely with PR, Corporate Communications and Legal.
•Managed influencer outreach, partnerships, social events (instameets included) and content producers.
•Produced monthly in-house content shoots. Photographed on-figure and still content for Gap social/ digital.
CLUB MONACO / SOCIAL MEDIA MARKETER (September 2011 - February 2012)
•Created and managed content for best-in-class CM Culture Club blog.
•Managed channels: Twitter, Facebook, Instagram, Tumblr and Pinterest.
•Tracked and analysed performance metrics to optimise weekly social calendar.
•Built social relationships with those who influence consumer purchase decisions.
•Guided brand on men’s blogger outreach and buzz.
Bergen Comm College (2008 - 2011) / Assoc. in Science, Prof. Studies, Journalism / English, Communications