Made By Son of a Tailor Campaign: 4 Steps to Making a Custom Fitted Garment
There's a person and a story behind every Son of a Tailor T-Shirt, Polo and Sweatshirt. In Portugal, their suppliers employ real people who have years of experience, skill and devotion required to construct our clothing. Their close and trusted relationship ensures good working standards and fair wages. Together, they curate every step of our production, from sourcing raw materials to the construction of the finished garment.
Direction by Ruben Hughes, Capture & Editing by Morten Nordstrøm, Production by Carlos Vilaça
The T-shirt. Son of a Tailor: Jakob Kristoffersen of Bang & Olufsen
“My work is all about understanding consumer needs and translating those into design and products that people actually use. My style in apparel is super simple, but just as with the products I create, materiality and fit is important.” —Jakob Kristoffersen, Concept and Design Manager of Bang & Olufsen in a feature film with Son of a Tailor.